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Amory Interiors
Facebook Ad Campaign for an Interior Design Business
Project Details
About the project
The primary goal of the campaign was to generate leads (consultations or inquiries) for the interior design business. By promoting engaging content showcasing the business’s expertise and design services, the goal was to attract users who were actively seeking interior design solutions and would be likely to convert into paying clients.
Ad Spend & Reach:
- Amount Spent: $954.53
- Impressions: 34,375
- Clicks: 969
- Cost-Per-Click: $0.99
The campaign reached 34,375 people, with 969 clicks generated at an extremely low CPC of $0.99. This indicates highly efficient spending, allowing the business to target the right audience without blowing the budget.
Engagement Metrics:
- Click-Through Rate (CTR): 2.82%
- Hook Rate: 19.51%
A CTR of 2.82% is above average for Facebook ads, especially in a visual-heavy industry like interior design. The high hook rate of 19.51% means that nearly 20% of people who saw the ad were intrigued enough to stay engaged beyond the first few seconds, demonstrating that the content and messaging were resonating with the audience.
Conversions & ROI:
- Conversions: 52
- Cost-Per-Conversion: $18.36
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Project execution
The campaign resulted in 52 conversions (consultations or inquiries), with a cost-per-conversion of $18.36. In the context of an interior design business, this is a highly efficient cost for driving quality leads. Depending on the value of each consultation or project, the ROI on this ad spend could be significant, especially if even a fraction of these consultations turn into paying projects.
This campaign shows the potential of Facebook advertising for local businesses in the interior design space. With an efficient ad spend, a solid click-through rate, and cost-effective conversions, the campaign achieved impressive results that can be replicated with continued optimization. By improving conversion rates through better targeting or landing page optimization, the business could scale this campaign and see even better returns.
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