Not Your Average Story
‍

Our story started with grit

With over 15 years of experience and content creation MAD Social is the culmination of a lifelong passion for creativity and business acumen. Starting as a young fashion design intern at just 13, Maddie's entrepreneurial spirit was ignited early on, leading her to launch a clothing brand at 16.

Years later recognizing her knack for digital marketing, she founded MAD Social Agency, a Winnipeg marketing agency to disrupt a market and help businesses make their mark online. What began as a creative venture evolved into an 30+ team.

We focus on the psychology behind why people engage, connect, and act. Our approach is rooted in understanding your audience on a deeper level need to trust you.

We're a Winnipeg-based social media agency that combines digital expertise with human insight to grow genuine connections between brands and audiences. Grow your audience = grow your business, and we’re here to make sure it happens in the most impactful way possible.

Join our story <3

The team behind MAD

Maddie Thompson

Founder

Bailey Hurtig

Head of Operations

Sue

Payroll and Accounting Officer

Jocelyne Meier

Social Media Manager

Blaise Lepine

Head of Social Media

Karley Jones

Psychology Marketing Specialist

Anastasiia Pavlenko

Social Media Manager

Chantelle Mackie

SMM & Design Specialist

Avery Martin

Editor

Tania Krumholz

Editor

Elissa Hall

Social Media Manager

Kimberly Kontschak

Social Media Manager

Cam

Social Media Manager

Mariha Figueroa

Social Media Manager

Tamilore Odelusi

Editor

Akesh Kuthupara

Editor

Armeen Dhillon

Assistant Social Media Manager

Aidan Notarianni

Videographer

DJ

Editor

Olga Kudrashova

Editor

Daria Dubchenko

Social Media Manager

Lyss Houde

Social Media Manager

Maddie Thompson

Maddie Thompson

Founder

Maddie is the Founder of the Mad Social Agency. Maddie’s entrepreneurial roots stem back to high school where she piloted her first business, Social Clothing. When she realized how effective her self-taught marketing techniques were, based on the rapid results she was getting, she decided to try social media marketing as a freelance business. In the matter of a few months, she needed extra help because she was gaining traction faster than she had ever anticipated so she took on her first employee. In early 2021 Maddie stepped away from her day job to pursue her second business, Mad Social Agency, as a full-time business.

Bailey Hurtig

Bailey Hurtig

Head of Operations

Bailey is the Head of Operations at MAD Social Agency, where she oversees day-to-day workflows, manages client relationships, and ensures everything runs smoothly behind the scenes. She thrives on helping clients reach their goals through strategic planning, streamlined processes, and standout content. With a strong background in social media and design, Bailey blends creativity with efficiency. She’s also passionate about fashion and jewelry, always on top of the latest trends and bringing a stylish edge to everything she does.

Sue

Sue

Payroll and Accounting Officer

Sue gets things done! When Sue isn’t overseeing daily operation, she enjoys gardening, pickle ball, and cooking.

Jocelyne Meier

Jocelyne Meier

Social Media Manager

In the world of luxury sales, marketing, and social media, Jocelyne reigns as a seasoned professional, armed with a treasure trove of experience. In the dynamic world of social media management, she extends her knowledge to ensure her clients radiate confidence in the digital realm. With a gracious and inclusive touch, Jocelyne promises not just an experience, but a tailored journey to success. Beyond the digital landscape, Jocelyne demonstrates a profound appreciation for the arts, engaging in mediums such as pottery and painting. She maintains an active lifestyle, demonstrating a disciplined approach to physical well-being. Jocelyne also places great value on cultivating

Blaise Lepine

Blaise Lepine

Head of Social Media

Meet Blaise Lepine, our Head Social Media Strategy with a decade of experience crafting strategies that make waves in the digital world. His expertise isn't just about following trends—it's about creating them. At MAD Social Agency, Blaise combines creativity, insight, and a forward-thinking approach to drive brands forward. Under his guidance, expect to not just join the conversation but lead it. Ready for a social media revolution? Blaise is your navigator.

Karley Jones

Karley Jones

Psychology Marketing Specialist

Meet Karley! With a degree in Psychology, Karley has been able to further her creativity through MAD Social Agency as a Social Media Manager. Outside of social media, she has been a child care assistant for the last 5 years. She loves fitness, cats (& dogs, of course) and spending time with her friends and family!

Anastasiia Pavlenko

Anastasiia Pavlenko

Social Media Manager

Anastasiia is a social media specialist with extensive experience in the Ukrainian, European, and Canadian markets, working across diverse niches — from beauty salons to personal branding for contestants on shows like The Bachelor (yes, you read that right! :smile:). In her role as a social media manager, Anastasiia seamlessly blends creative and analytical skills to develop and implement brand promotion strategies and create engaging content. She has a particular passion for photography and video content creation, and she enthusiastically pursues and develops this craft on the side.

Chantelle Mackie

Chantelle Mackie

SMM & Design Specialist

Chantelle is a social media manager with a passion for storytelling and creativity. She brings valuable experience from the fashion industry where she developed expertise in content creation and graphic design. Chantelle is committed to helping brands connect with their audience and stand out in the digital space.

Avery Martin

Avery Martin

Editor

Avery is a skilled video editor with a background in film and a passion for creating dynamic, engaging content across digital platforms. With experience working on branded campaigns, social media content, and long-form storytelling, they bring both technical precision and a creative eye to every project. Avery is committed to producing content that connects, converts, and leaves a lasting impression.

Tania Krumholz

Tania Krumholz

Editor

I’m all about real connection. With 15+ years of experience in Video Editing and Motion Graphics Design, Post is where it all comes to life, pure magic. I’ve worked across television, corporate content, hype videos, documentaries and social media. I turn ideas into visuals that hit home. Every frame matters. And yes, I’ll obsess over every shot until it feels just right. I tell stories without words, making each moment speak on its own. Because stories deserve to be heard, and for me, it’s all about creating emotion that hits right at your core, the kind that gets you out of your seat.

Elissa Hall

Elissa Hall

Social Media Manager

Elissa is a creative and passionate social media manager who thrives on storytelling and turning artistic visions into reality. With a background in Sales and Marketing, she brings strong communication skills, a strategic mindset, and a keen eye for what makes content engaging. When she’s not behind the screen, Elissa loves to take cycle classes, read the next best rom-com novel, and get drinks with her best friends.

Kimberly Kontschak

Kimberly Kontschak

Social Media Manager

Kimberly began in residential decorating, but her passion for content creation quickly took center stage after being asked to start an Instagram page for a furniture store. Realizing her love for helping brands grow online, she transitioned into working with local businesses through a nonprofit, supporting their digital presence. Since then, she has spent the past few years specializing in social media strategy, content creation, and community growth.

Cam

Cam

Social Media Manager

Cam is a photographer and videographer with a sharp eye for detail and a natural sense for timing. What began as a hobby quickly turned into a consistent part of his routine Outside of work, Cam’s either watching watch reviews, adding to his collection, or hanging out with his family, usually with a camera not too far away.

Mariha Figueroa

Mariha Figueroa

Social Media Manager

Mariha is part of the Social Media Manager team at MAD Social Agency, overseeing platform strategy, content optimization, and performance analytics. She is dedicated to helping brands grow through intentional storytelling, and content with purpose. With over four years of experience in digital marketing, she has crafted social ecosystems that are not only visually aligned but strategically impactful. Outside of work, she stays inspired by travel, cafés, and cultural trends that shape her creative approach.

Tamilore Odelusi

Tamilore Odelusi

Editor

Tamilore Odelusi is one of the editors behind the scenes turning raw footage into content that actually holds attention. She has a sharp eye for pacing, structure, and storytelling, and she cares deeply about how content lands with real people, not just how it looks on screen. Tamilore loves the strategy side of content just as much as the creative. Marketing psychology, event energy, and intentional storytelling are what drive her edits. She’s thoughtful, detail-oriented, and always thinking one step ahead about how a piece of content will perform, not just how it will be cut.

Akesh Kuthupara

Akesh Kuthupara

Editor

Akesh brings stories to life through thoughtful visuals and strong narrative flow. With over a decade of experience in video editing, motion graphics, colour correction, and on-set production, he knows how to balance creativity with structure, even when timelines are tight. He’s worked on award-winning marketing projects and docuseries released on OTT platforms, and he thrives in collaborative, fast-moving environments where problem-solving matters. A movie buff and tech enthusiast at heart, Akesh is always learning, experimenting, and refining his craft to create work that actually lands.

Armeen Dhillon

Armeen Dhillon

Assistant Social Media Manager

Armeen is the kind of person who keeps everything moving smoothly behind the scenes. As an Assistant and Social Media Manager within Pod One, she’s always on the ball, highly organized, and quick to spot what needs to happen next. She brings structure to fast-moving projects, keeps details in check, and makes sure nothing slips through the cracks. Reliable, proactive, and calm under pressure, Armeen plays a key role in keeping the team aligned and work flowing day to day.

Aidan Notarianni

Aidan Notarianni

Videographer

Aidan brings years of hands-on experience behind the camera, shaped by time spent travelling and shooting with bands before joining the team. That background shows in his ability to move fast, adapt on the fly, and capture moments as they happen. Now at MAD, he applies that same energy and real-world experience to creating content that feels natural, dynamic, and intentional.

DJ

DJ

Editor

Digvijay is a creative professional with educational background in communication, business, and law with over 8 years of experience in creating impactful content that is published on platforms such as Amazon Prime, Tubi, and BizTV. His expertise includes strategic storytelling, motion design and animation, e-learning, collaborative communication, project management, and marketing assets development. He enjoys watching documentaries, traveling with his family, mentoring talent and AI R&D to enhance creative workflows and outcomes.

Olga Kudrashova

Olga Kudrashova

Editor

Olga leads post-production with clarity, precision, and a deep understanding of how great work actually gets delivered. With over 16 years of experience across TV, video, and animation, she brings structure to complex projects and keeps high standards intact from concept to final cut. She’s a systems thinker at heart. Building workflows, managing timelines, guiding teams, and solving problems before they become problems is where she shines. Olga works closely with creatives, editors, and leadership to make sure every deliverable is sharp, intentional, and on track. She’s also deeply invested in evolving how post-production works.

Daria Dubchenko

Daria Dubchenko

Social Media Manager

Daria is a Social Media Manager at MAD with a sharp instinct for learning fast and applying it well. She’s currently studying at the Asper School of Business, bringing a strong foundation in strategy, organization, and execution into her day-to-day work. Quick to adapt and eager to improve, Daria approaches every account with focus, curiosity, and follow-through. She’s thoughtful in how she works and dependable in how she shows up, making her a strong asset to the team.

Lyss Houde

Lyss Houde

Social Media Manager

Meet Lyss Houde, one of our MAD Social Media Managers. Lyss is drawn to sports and marketing for the same reason: there’s no single formula that guarantees a win, just better and worse ones. Outcomes are shaped by preparation, adaptability, and teamwork. With a Bachelor of Commerce and a major in Marketing, Lyss is highly creative, endlessly energetic, and deeply analytical.

01

MAD Creative

We thrive on taking unique, out-of-the-box marketing approaches to problem-solving. Our goal is to challenge traditional norms and pioneer new ways of thinking.

02

Own your outcomes

Deliver quality work on time. We don't care where, when, or how you do it, we care that it gets done, and done well.

03

speak up early always

Feeling overwhelmed? Behind on something? Stuck? Stressed? Say it. The earlier you bring it up, the easier it is to solve. Staying silent doesn't protect anyone; speaking up protects the whole team.

04

trust & flexibility

We trust you to do great work your way. No office, no micromanaging. Work where you want, when you want, how you want, as long as you deliver.

05

Communication first

 We communicate like it matters. With clients, with each other, always. We speak up early, stay transparent, and never let things fester in silence.

06

Think Big

We continuously challenge our ideas of what's possible as a Winnipeg marketing agency to better meet the needs of our customers.

Join Our Story

Trusted by incredible Brands

Free Consultation

Most agencies give you content.
We give you momentum.

Email

hello@madsocialagency.com

call or text

1 (647) 559 8967

Discovery meeting

Click here
Helloooo
Hi there!
If you’re interested in working with us please share a little about yourself & and the project.
Sure, let's go!
press Enter ↵
a.
Ok ✓
press Enter ↵
b.
Ok ✓
press Enter ↵
c.
Ok ✓
press Enter ↵
d.
Ok ✓
press Enter ↵
e.
Ok ✓
press Enter ↵
f.
Please select one or more
Ok ✓
press Enter ↵
g.
Ok ✓
press Enter ↵
h.
Ok ✓
press Enter ↵
i.
Ok ✓
press Enter ↵

Ready to submit?

Step0 / 7
↑↓

Thank you!
Your submission has been received! Please book a meeting to get started!
Oops! Something went wrong while submitting the form.