Eleven Wealth

Empowering Women Through Investment Advice - Jessica Keus

Project Details

Project Date

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Services

Social Media Content

CLient

Eleven Wealth

Link

Project Link

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About the project

Jessica Keus is an experienced Investment Advisor at an investment management company, specializing in empowering women to take control of their financial futures. She offers personalized investment strategies and financial advice, with a focus on building wealth, confidence, and financial independence among women.

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Project execution

To meet these objectives, we developed a content strategy that focused on video creation, utilizing the latest investment news, industry trends, and empowering stories about women in finance, all while keeping the content visually appealing and aligned with Jessica’s values.

1. Content Creation Using Industry News & Trends:

Leveraging Popular Figures and Likeness:
We highlighted stories of successful women in the finance industry, using their likeness and quotes to drive home the message of financial empowerment. This resonated with Jessica’s audience by showing real-world examples of women breaking barriers in traditionally male-dominated sectors.
News-Driven Content:
Videos were created around current events in the investment world, such as market trends, new investment opportunities, and breaking news in finance. This content was designed to be timely, engaging, and relevant to Jessica’s target demographic.

2. Aesthetic & Empowering Visuals:

Stylized Video Content:
Every video was crafted to maintain a polished, high-quality aesthetic that appealed to a professional, modern audience. The design and tone were consistent with the empowerment theme—featuring elegant yet bold visuals that spoke to Jessica’s brand values.
Empowering Messaging:
We incorporated messaging that specifically catered to women’s financial independence, such as:
- "Women deserve to build wealth on their terms."
- "Empowerment starts with education, and education starts here."
- "Your future, your finances, your power."

3. Leveraging Other People’s Likeness & Stories:

Collaborative Content:
We partnered with other successful women in the investment field, featuring guest appearances or collaborative content. These videos were designed to highlight the importance of community and support among women in the financial sector.
Industry Experts:
By featuring interviews with industry experts or quoting prominent figures, we further established Jessica as a trusted voice within the investment space, while also ensuring the content remained timely and relevant.

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