Habibiz Cafe

Habibiz Café is a Middle Eastern restaurant known for its mouthwatering shawarma, flavourful platters, and vibrant atmosphere. With a mix of traditional flavours and a modern twist, Habibiz Café has built a loyal customer base in Winnipeg.

Instagram: @habibizcafewpg

To amplify Habibiz Café’s online presence and drive foot traffic, we crafted a content strategy that combines viral trends, engaging challenges, and high-quality visuals to highlight the food and in-store experience.

Content Strategy

1. Trend-Driven Food Videos
   • Short-form reels showcasing food prep with trending audio.
   • “Satisfying” food clips (drizzling sauces, wrapping shawarmas, grill sizzles).
   • Fast-paced, high-energy edits that match the café’s lively vibe.
2. Food Challenges & Customer Reactions
   • Blindfold taste tests featuring team members and customers.
   • “Can You Finish This?” food challenges highlighting Habibiz’s generous portions.
   • Fun, interactive videos with staff engaging in viral challenges.
3. Mouthwatering Food Photography
   • High-resolution close-ups of best-selling menu items.
   • Stylized flat lays and action shots of fresh plates being served.
   • Behind-the-scenes shots of ingredients and kitchen action.
4. Community & Culture-Focused Content
   • “Meet the Team” videos featuring staff members.
   • Local collaborations and partnerships with other Winnipeg businesses.
   • Storytelling elements showcasing Habibiz Café’s roots and mission.
5. POV & Relatable Content
   • “POV: You Finally Found the Best Shawarma Spot” videos.
   • Customer reactions to trying the food for the first time.
   • Humorous and engaging captions to spark conversation.

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