Purple Carrot

Social Media Management and Promotion of "Shop Local" Event for Purple Carrot Health Foods and Wellness

Project Details

Project Date

Sep 2023

Services

CLient

Purple Carrot

Link

Project Link



About the project

MAD Social Agency oversees the social media strategy for Purple Carrot Health Foods and Wellness, a leader in health foods, local products, supplements, and zero waste lifestyles in Lethbridge, Alberta. A significant part of our strategy involves promoting their monthly "Shop Local" event, which encourages community support and offers discounts to customers.

Project execution

Event Promotion: Highlighting the "Shop Local: December" event details, emphasizing the benefits of shopping locally and the special offers available.
Engaging Content Creation: Developing content across Instagram, Facebook, TikTok, and YouTube that showcases Purple Carrot's products, services, and commitment to a zero-waste lifestyle.
Community Engagement: Encouraging interaction and participation in the event, fostering a sense of community and support for local businesses.

Project gallery

In our collaboration with Purple Carrot Health Foods and Wellness, MAD Social Agency has focused on enhancing their digital presence and promoting community-centric events.

Event-Focused Strategy: Our social media strategy for Purple Carrot revolves around their "Shop Local" event, using engaging visuals and narratives to attract and inform customers about the event and its benefits.
Holistic Brand Representation: We ensure that the content not only promotes the event but also aligns with Purple Carrot's ethos of health, wellness, and sustainability.
Interactive and Informative Posts: Our content on platforms like Instagram and TikTok is designed to be both informative about the event and interactive, engaging the audience in the brand's community-focused initiatives.
Consistent Brand Messaging: Across all platforms, we maintain a consistent brand image and messaging, reinforcing Purple Carrot's position as a community-oriented health food store.