.svg)
Toronto Market Ads
The ad budget in the months May and June was used for securing vendors, and it allowed to generate resulting in a 21x ROAS.
.png)
Project Details
About the project
A vibrant local market in Toronto, sought to attract vendors to sell a variety of items at their market. With a goal of securing 210 vendors in May and June, they partnered with MAD to implement a targeted ad campaign.
Resulting in over a 20x ROAS.
Here’s how MAD helped this Toronto Market achieve their vendor acquisition goals efficiently and effectively.
.png)
Project execution
Objective
The primary objective for this campaign was to find 210 vendors to participate in the market before reaching the deadline they had set out. The focus was on securing vendors efficiently and ensuring they met the market’s standards for quality and variety.
Strategy
MAD developed and executed a comprehensive ad strategy leveraging the power of social media, specifically focusing on video ads across Meta and Instagram. The use of location targeting and lookalike audiences allowed MAD to fill the market with their target vendors.
Implementation
Initially the campaign used Facebook’s built-in lead forms. 25% of the budget was also allocated toward testing towards fresh creatives ensuring continuous interest.
Project gallery
Vendor Acquisition
Successfully secured all 210 vendors.
Web Traffic Impact
The ads contributed to at least 34% of the entire web traffic since the beginning of the campaign.
Cost Efficiency
The ad budget in the months May and June was used for securing vendors, and it allowed to generate resulting in a 21x ROAS.
.png)
Want to Grow Your Biz?
Get in touch
Let’s connect! Schedule a Complimentary 45 minute discovery chat with a light strategy session.
