%20(8).png)
Maddie Thompson
Founder
Maddie is the Founder of the Mad Social Agency. Maddie’s entrepreneurial roots stem back to high school where she piloted her first business, Social Clothing. When she realized how effective her self-taught marketing techniques were, based on the rapid results she was getting, she decided to try social media marketing as a freelance business. In the matter of a few months, she needed extra help because she was gaining traction faster than she had ever anticipated so she took on her first employee. In early 2021 Maddie stepped away from her day job to pursue her second business, Mad Social Agency, as a full-time business.

Bailey Hurtig
Head of Operations
Bailey is the Head of Operations at MAD Social Agency, where she oversees day-to-day workflows, manages client relationships, and ensures everything runs smoothly behind the scenes. She thrives on helping clients reach their goals through strategic planning, streamlined processes, and standout content. With a strong background in social media and design, Bailey blends creativity with efficiency. She’s also passionate about fashion and jewelry, always on top of the latest trends and bringing a stylish edge to everything she does.

Sue
Payroll and Accounting Officer
Sue gets things done! When Sue isn’t overseeing daily operation, she enjoys gardening, pickle ball, and cooking.

Jocelyne Meier
Social Media Manager
In the world of luxury sales, marketing, and social media, Jocelyne reigns as a seasoned professional, armed with a treasure trove of experience. In the dynamic world of social media management, she extends her knowledge to ensure her clients radiate confidence in the digital realm. With a gracious and inclusive touch, Jocelyne promises not just an experience, but a tailored journey to success. Beyond the digital landscape, Jocelyne demonstrates a profound appreciation for the arts, engaging in mediums such as pottery and painting. She maintains an active lifestyle, demonstrating a disciplined approach to physical well-being. Jocelyne also places great value on cultivating

Blaise Lepine
Head of Social Media
Meet Blaise Lepine, our Head Social Media Strategy with a decade of experience crafting strategies that make waves in the digital world. His expertise isn't just about following trends—it's about creating them. At MAD Social Agency, Blaise combines creativity, insight, and a forward-thinking approach to drive brands forward. Under his guidance, expect to not just join the conversation but lead it. Ready for a social media revolution? Blaise is your navigator.

Karley Jones
Psychology Marketing Specialist
Meet Karley! With a degree in Psychology, Karley has been able to further her creativity through MAD Social Agency as a Social Media Manager. Outside of social media, she has been a child care assistant for the last 5 years. She loves fitness, cats (& dogs, of course) and spending time with her friends and family!

Anastasiia Pavlenko
Social Media Manager
Anastasiia is a social media specialist with extensive experience in the Ukrainian, European, and Canadian markets, working across diverse niches — from beauty salons to personal branding for contestants on shows like The Bachelor (yes, you read that right! :smile:). In her role as a social media manager, Anastasiia seamlessly blends creative and analytical skills to develop and implement brand promotion strategies and create engaging content. She has a particular passion for photography and video content creation, and she enthusiastically pursues and develops this craft on the side.

Chantelle Mackie
SMM & Design Specialist
Chantelle is a social media manager with a passion for storytelling and creativity. She brings valuable experience from the fashion industry where she developed expertise in content creation and graphic design. Chantelle is committed to helping brands connect with their audience and stand out in the digital space.

Morgan Manchester
Social Media Manager
Morgan is a Red River College Polytechnic graduate with a diploma in Business Administration – Marketing and a passion for bringing brands to life online. With a strong background in social media, SEO, and content creation, she thrives on finding creative ways to help businesses show off their personality and connect with their audience in real, meaningful ways. Whether it's writing, strategizing, or building out brand vibes, Morgan’s all about making sure every piece of content hits with intention.

Avery Martin
Editor
Avery is a skilled video editor with a background in film and a passion for creating dynamic, engaging content across digital platforms. With experience working on branded campaigns, social media content, and long-form storytelling, they bring both technical precision and a creative eye to every project. Avery is committed to producing content that connects, converts, and leaves a lasting impression.

Tania Krumholz
Editor
I’m all about real connection. With 15+ years of experience in Video Editing and Motion Graphics Design, Post is where it all comes to life, pure magic. I’ve worked across television, corporate content, hype videos, documentaries and social media. I turn ideas into visuals that hit home. Every frame matters. And yes, I’ll obsess over every shot until it feels just right. I tell stories without words, making each moment speak on its own. Because stories deserve to be heard, and for me, it’s all about creating emotion that hits right at your core, the kind that gets you out of your seat.

Elissa Hall
Social Media Manager
Elissa is a creative and passionate social media manager who thrives on storytelling and turning artistic visions into reality. With a background in Sales and Marketing, she brings strong communication skills, a strategic mindset, and a keen eye for what makes content engaging. When she’s not behind the screen, Elissa loves to take cycle classes, read the next best rom-com novel, and get drinks with her best friends.

Kimberly Kontschak
Social Media Manager
Kimberly began in residential decorating, but her passion for content creation quickly took center stage after being asked to start an Instagram page for a furniture store. Realizing her love for helping brands grow online, she transitioned into working with local businesses through a nonprofit, supporting their digital presence. Since then, she has spent the past few years specializing in social media strategy, content creation, and community growth.
.png)
Tamilore Odelusi
Editor
Tamilore Odelusi is one of the editors behind the scenes turning raw footage into content that actually holds attention. She has a sharp eye for pacing, structure, and storytelling, and she cares deeply about how content lands with real people, not just how it looks on screen. Tamilore loves the strategy side of content just as much as the creative. Marketing psychology, event energy, and intentional storytelling are what drive her edits. She’s thoughtful, detail-oriented, and always thinking one step ahead about how a piece of content will perform, not just how it will be cut.

Akesh Kuthupara
Editor
Akesh brings stories to life through thoughtful visuals and strong narrative flow. With over a decade of experience in video editing, motion graphics, colour correction, and on-set production, he knows how to balance creativity with structure, even when timelines are tight. He’s worked on award-winning marketing projects and docuseries released on OTT platforms, and he thrives in collaborative, fast-moving environments where problem-solving matters. A movie buff and tech enthusiast at heart, Akesh is always learning, experimenting, and refining his craft to create work that actually lands.
%20(2).png)
Armeen Dhillon
Assistant Social Media Manager
Armeen is the kind of person who keeps everything moving smoothly behind the scenes. As an Assistant and Social Media Manager within Pod One, she’s always on the ball, highly organized, and quick to spot what needs to happen next. She brings structure to fast-moving projects, keeps details in check, and makes sure nothing slips through the cracks. Reliable, proactive, and calm under pressure, Armeen plays a key role in keeping the team aligned and work flowing day to day.
%20(3).png)
Aidan Notarianni
Videographer
Aidan brings years of hands-on experience behind the camera, shaped by time spent travelling and shooting with bands before joining the team. That background shows in his ability to move fast, adapt on the fly, and capture moments as they happen. Now at MAD, he applies that same energy and real-world experience to creating content that feels natural, dynamic, and intentional.
%20(4).png)
DJ
Editor
Digvijay is a creative professional with educational background in communication, business, and law with over 8 years of experience in creating impactful content that is published on platforms such as Amazon Prime, Tubi, and BizTV. His expertise includes strategic storytelling, motion design and animation, e-learning, collaborative communication, project management, and marketing assets development. He enjoys watching documentaries, traveling with his family, mentoring talent and AI R&D to enhance creative workflows and outcomes.
%20(5).png)
Olga Kudrashova
Editor
Olga leads post-production with clarity, precision, and a deep understanding of how great work actually gets delivered. With over 16 years of experience across TV, video, and animation, she brings structure to complex projects and keeps high standards intact from concept to final cut. She’s a systems thinker at heart. Building workflows, managing timelines, guiding teams, and solving problems before they become problems is where she shines. Olga works closely with creatives, editors, and leadership to make sure every deliverable is sharp, intentional, and on track. She’s also deeply invested in evolving how post-production works.

Daria Dubchenko
Social Media Manager
Daria is a Social Media Manager at MAD with a sharp instinct for learning fast and applying it well. She’s currently studying at the Asper School of Business, bringing a strong foundation in strategy, organization, and execution into her day-to-day work. Quick to adapt and eager to improve, Daria approaches every account with focus, curiosity, and follow-through. She’s thoughtful in how she works and dependable in how she shows up, making her a strong asset to the team.

Lyss Houde
Social Media Manager
Meet Lyss Houde, one of our MAD Social Media Managers. Lyss is drawn to sports and marketing for the same reason: there’s no single formula that guarantees a win, just better and worse ones. Outcomes are shaped by preparation, adaptability, and teamwork. With a Bachelor of Commerce and a major in Marketing, Lyss is highly creative, endlessly energetic, and deeply analytical.

Fallon Waddell
Social Media Manager
Fallon (she/her) is a Social Media Manager Contractor at Mad Social. Currently studying Psychology and Theatre at the University of Manitoba. Fallon started her journey on YouTube and Instagram at 11 years old and she’s loved it ever since. Passionate about fashion, cafe hoping and travel.
The big agencies were charging boutique prices for the same recycled strategies. The small agencies were drowning in their own client load. The freelancers were ghosting halfway through campaigns.
So we built MAD to be the third option. Sharp creative made in-house. Real testing, not "boost this post." A team that treats your brand like it's their own money on the line.
Same crew, every account, every day. That's the whole thing.
We're full-service for a reason. The same people who plan your strategy are the ones writing your captions, shooting your video, building your funnels, and watching the numbers every single day.
It's the only way you get work that actually means something.
Because you know how good your product is, but the right people don't yet.
Because the algorithm is judging your ad before they ever land on your page.
Because you're done explaining why you're better than the noise out there.
Strategists, creators, editors, and operators. Same team, every account, every day. No handoffs, no juniors winging it.
%20(8).png)









%20(2).png)




%20(3).png)


.png)

%20(4).png)
%20(5).png)
Book a free 45 minute strategy call. No pitch, no pressure. Just a real conversation about your brand and what's actually possible.