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The exact system we use to train every person on our team — rebuilt for business owners who can't commit to a full agency retainer but still want to know exactly what to post, why it works, and have someone to ask when they're stuck.
You're posting but not seeing results, and you can't tell what's working or why.
You haven't even started because it feels overwhelming and you don't know where to begin.
You can't justify a full SMM retainer yet — but you still want the system and real support.
If you want a magic shortcut to go viral overnight, this isn't it. This is the real system, in the right order, with people who'll actually help you run it.
11 modules covering the entire process — strategy, content planning, filming, editing, captions, posting, and analytics. In the exact order you need it.
Not generic done-for-you fluff. It's a 4-month framework that breaks down every content format and idea there is — paired with a Google Drive of real examples you cross-reference and make your own. You plug in your brand, and you're never guessing what to post again.
You don't need to film every day. Learn how to batch a full month of content — 15 to 20 videos — in one focused 2-hour shoot a month.
Get added to the MAD Academy broadcast channel. Ask any question, share your content, and get real feedback from people building the same thing.
This is the part you genuinely can't get anywhere else. Inside the group chat, you're talking to me — Maddie Thompson, founder of MAD Social. Not a VA, not a junior account manager — the person who has personally run and directed social for 700+ brands and gone viral over and over. You ask, I answer. Our Head of Operations is right there with me.
Read the written breakdown, then watch the video. Go in order, apply it, then move on. Built to be done — not just watched.
The same training we use internally — nothing held back.
The algorithm, watch time, and what every platform is really measuring in 2026.
Find your brand voice and define exactly who you're talking to before you post.
The content types that work and how to plan them with intention.
Show up to every shoot knowing exactly what to film.
Turn your ideas into a repeatable monthly system.
Hooks, framing, and getting usable content fast — with just your phone.
Carousels and graphics that still pull their weight.
Write captions that earn the save and the share.
Edit for watch time and get your content reviewed.
Use stories to build trust and keep your audience close.
Read your numbers and double down on what's actually working.
I'm Maddie Thompson, founder of MAD Social. I've personally run and directed social media for over 700 brands and gone viral more times than I can count. MAD Academy is my exact playbook — the same system I train my own team on — plus a direct line to me in the group chat. All for the price of a couple coffees a month.
MAD Academy is application only. Keeping it small is what makes the direct access to me actually real — not a group of 10,000 people shouting into the void.
Opens an email to maddie@madsocialagency.com. If it's a fit, I'll send you a secure card authorization to get set up. Cancel anytime — just email and I'll remove you.
Email to apply. Tap the button — it opens an email to me with the subject line ready to go.
Get accepted. If you're a fit, I'll email you a secure card authorization to set up your $25/mo.
You're in. Full course access + your spot in the group chat with me directly.
It's application only. Tap any "Apply to Join" button (or email maddie@madsocialagency.com with the subject "Interested in MAD Academy"). If it's a fit, I'll personally email you a secure card authorization to set up your $25/mo, then add you to the group.
It's a 4-month fill-in-the-blank framework, not generic done-for-you content. It breaks down every content format and idea there is, and comes with a Google Drive of real examples you cross-reference and customize for your own brand.
Yes — that's the whole point. The group chat is direct access to me, Maddie Thompson, founder of MAD Social. You're not getting a random SMM or a chatbot. You ask, I answer, and our Head of Operations is in there too.
Our full social media management is done-for-you. MAD Academy is do-it-yourself with my support — the same system and standards, but you run it, and I'm in your corner to answer questions along the way.
Anytime. Just email me and I'll remove you from the group chat. Month-to-month, no contracts.
My exact system, the framework I train my own team on, and a direct line to me — for $25 a month. If you're a fit.
Apply to Join — Email Maddie →