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Appraiva AI
MAD Social Agency created a long-form video and ad creative showcasing how Appraiva AI helps real estate investors find distressed properties faster and smarter — positioning Appraiva as the future of property discovery.
Project Details
About the project
Appraiva AI is a prop-tech startup revolutionizing real estate investing by using AI to identify distressed, off-market properties through street-view imagery. Their platform enables investors to find and evaluate properties without the traditional "driving for dollars" approach, saving time and resources.
The goal of the video was to showcase how Appraiva's technology streamlines the property discovery process, making it more efficient and accessible for investors.
Project execution
The Approach
Tone:
Informative, approachable, and innovative.
Aimed at real estate investors seeking efficient solutions.
Audience:
Real estate investors, wholesalers, and developers looking for advanced tools to identify investment opportunities.
Interview Style:
Key team members and satisfied clients shared their experiences with Appraiva, highlighting the platform's impact on their investment strategies.
B-Roll Strategy:
Dynamic footage of the Appraiva team at work, platform demonstrations, and real-life applications of the technology in various neighborhoods.
Project gallery
Why This Video Stands Out
- Real-world applications showcased through client testimonials.
- Clear demonstration of the platform's features and benefits.
- Professional production that aligns with Appraiva's innovative brand image.
Results
The video effectively communicated Appraiva's value proposition, leading to increased interest and engagement from potential users in the real estate investment community.
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