Bjorn Mow and Snow
3.34x return on investment for snow clearing company
Project Details
About the project
Bjorn’s Snow is a Winnipeg-based snow removal company built on reliability, neighbourhood pride, and a commitment to keeping families safe during Manitoba winters. Their entire team lives in the communities they serve which has become a defining part of their brand and the reason customers trust them year after year.
"If you enjoy a comfortable life and want to relax as a business owner, don’t call MAD Social Agency, your phone and inbox will be flooded with leads."
Project execution
Goal:
To create a strong digital presence that shows exactly why Bjorn’s Snow is the most trusted choice for Winnipeg homeowners , combining storytelling, professionalism, and high-performing paid ads to drive consistent winter leads.
Challenges:
- Snow removal is a crowded seasonal market with many price-driven competitors.
- Needed to show why Bjorn’s Snow is worth choosing, safety, reliability, and genuine care for the community.
- Lead generation had to be predictable throughout storm cycles.
Approach:
- Built a video-forward content strategy rooted in relatability, local identity, and trust-driven messaging.
- Crafted scroll-stopping lines like:
“You’ll sleep through our entire service.”
“We don’t just work here — we live here.”
“One missed storm = one frozen driveway.” - Showcased real team members telling real stories, filmed around Winnipeg.
- Ran a combined Meta + Google ads strategy focused on fast, cost-efficient lead capture using instant forms + high-intent search.
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