Bjorn Mow and Snow

Bjorn’s Snow is a Winnipeg-based snow removal company built on reliability, neighbourhood pride, and a commitment to keeping families safe during Manitoba winters.

Bjorn Mow and Snow

Project Details

Project Date
 - 
Services
Social and Ads
CLient
Bjorn Mow and Snow

About the project

Bjorn’s Snow is a Winnipeg-based snow removal company built on reliability, neighbourhood pride, and a commitment to keeping families safe during Manitoba winters. Their entire team lives in the communities they serve  which has become a defining part of their brand and the reason customers trust them year after year.

Bjorn Mow and Snow
Bjorn Mow and Snow

Project execution

Goal:
To create a strong digital presence that shows exactly why Bjorn’s Snow is the most trusted choice for Winnipeg homeowners , combining storytelling, professionalism, and high-performing paid ads to drive consistent winter leads.

Challenges:

  • Snow removal is a crowded seasonal market with many price-driven competitors.
  • Needed to show why Bjorn’s Snow is worth choosing — safety, reliability, and genuine care for the community.
  • Lead generation had to be predictable throughout storm cycles.

Approach:

  • Built a video-forward content strategy rooted in relatability, local identity, and trust-driven messaging.
  • Crafted scroll-stopping lines like:
    “You’ll sleep through our entire service.”
    “We don’t just work here — we live here.”
    “One missed storm = one frozen driveway.”
  • Showcased real team members telling real stories, filmed around Winnipeg.
  • Ran a combined Meta + Google ads strategy focused on fast, cost-efficient lead capture using instant forms + high-intent search.

Business owners that want to grow and get leads 👉

Let’s connect!  Schedule a Complimentary 45 minute discovery chat with a light strategy session.

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