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Cashew x Good Man Brand Testimonial Video
Through real storytelling and bold visuals, this video highlights how Cashew’s research sharpened Good Man Brand’s strategy, positioning Cashew as the go-to for ambitious, scaling brands.
Project Details
About the project
Good Man Brand, co-founded by NFL quarterback Russell Wilson, is a premium lifestyle brand for the modern man, blending timeless design, sustainability, and social impact. As a fast-growing B-Corp Certified company, they needed a smarter way to sharpen their messaging, identify their ideal customer profiles (ICPs), and guide their next phase of growth.
That’s where Cashew came in.
Cashew’s deep research capabilities and strategic market segmentation tools became the hidden engine behind Good Man Brand’s success story.
The goal of the video was simple:
Showcase the impact Cashew made — without sounding boastful.
Why This Video Stands Out
- Real storytelling over over-produced fluff
- Strong visual contrasts (bold colours, dynamic footage, vibrant animations)
- Optimized for multiplatform use: LinkedIn, X, Instagram, Facebook
- Clear emotional payoff: trust, expertise, human connection
Project execution
The Approach
Tone:
Humble, relatable, bold when needed.
Think: approachable but highly strategic problem-solvers.
Audience:
Start-ups, scale-ups, and larger brands at an inflection point — even those who don't yet realize their gaps.
Interview Style:
Therese Hayes, CEO of Good Man Brand, was filmed in an authentic, natural setting. No scripts. No stiff answers.
Real, candid insights that brought the human side of growth challenges to life.
B-Roll Strategy:
We layered in dynamic, relatable footage:
- Cashew’s team in real working sessions (coffee shops, Zoom calls, brainstorms)
- Animated stats and vibrant visuals to bring market research to life
- Good Man Brand’s media wins and product highlights to build immediate credibility
Project gallery
The Story Arc
- SUCCESS:
We kicked off with powerful imagery of Good Man Brand’s rapid rise — magazine features, booming social presence, and a clear brand identity. - THE CURTAIN PULL:
We flipped the narrative by peeling back the layers, showing that behind every polished brand is a story of hard questions and early roadblocks.
Therese shared the challenges they faced — particularly around understanding their true audience. - ENTER CASHEW:
Through clever animated overlays and powerful b-roll of Cashew’s team, we highlighted how Cashew’s data-driven approach brought clarity:
- Identifying ideal customers
- Crafting targeted messaging
- Unlocking new revenue opportunities
- Preparing for scalable innovation
- THE BOW:
Therese closed the piece by championing Cashew’s impact — authentically sharing how they helped Good Man Brand go from guessing to growing with precision.
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