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Harrisons Coffee
Infusing Harrison's Coffee Co.'s social media with warmth and kindness, mirroring their belief in the power of small gestures.
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Project Details
About the project
MAD Social Agency manages the social media presence of Harrison's Coffee Co., a specialty coffee roaster and coffee house in Winnipeg, Manitoba. Our strategy revolves around their manifesto of kindness and community, creating content that resonates with their ethos of small acts making a big difference. We focus on showcasing their immersive coffee experiences and high-quality products across Instagram, Facebook, and LinkedIn.
Project execution
Our approach includes:
- Content Strategy: Developing content that aligns with Harrison's Coffee Co.'s manifesto, emphasizing kindness, community, and the quality of their coffee.
- Platform-Specific Content: Tailoring our approach for each platform to maximize engagement, while maintaining consistency in messaging and aesthetics.
- Engagement and Community Building: Fostering a sense of community among followers, encouraging interactions that reflect the brand's ethos of kindness and connection.
Project gallery
In our collaboration with Harrison's Coffee Co., MAD Social Agency has focused on bringing the brand's core values of kindness and community to the forefront of their social media presence.
- Reflecting Brand Ethos: Our content strategy is deeply rooted in Harrison's Coffee Co.'s belief in the transformative power of kindness. We create content that not only showcases their products but also tells a story of community and positive impact.
- Authentic and Engaging Content: We ensure that each post, story, and update is authentic, engaging, and reflective of the brand's commitment to making a difference, one cup of coffee at a time.
- Community-Centric Approach: Our management style emphasizes building a strong, engaged community around the brand. We encourage interactions that go beyond the product, fostering a sense of belonging and shared values.
- Consistent Brand Image: Across all platforms, we maintain a consistent brand image that is warm, inviting, and aligned with the ethos of Harrison's Coffee Co. This approach has helped in strengthening their online presence and deepening the connection with their audience.
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Get in touch
Let’s connect! Schedule a Complimentary 15 minute discovery chat with a light strategy session.
