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Andres Properties
How We Achieved a 13.15x ROAS and Generated $70,000 in Equity for a Real Estate Investor
Project Details
About the project
Andres Properties approached us with the goal of generating qualified leads to invest more in real estate in Winnipeg. They aimed to connect with potential sellers actively seeking professional real estate services.
Project execution
Strategy
We developed and launched a series of Facebook lead-generation campaigns tailored specifically for home sellers in Winnipeg. The campaigns were designed with the following key strategies:
- Targeted Audience Segmentation: We focused on audiences most likely to engage, leveraging demographic, behavioural, and interest-based targeting to reach potential home sellers.
- Engaging Ad Creatives: Our ads emphasized clear, value-driven messaging and utilized compelling visuals to capture attention and drive conversions.
- Multi-Campaign Testing: Multiple campaigns with varied messaging, audiences, and placements were tested and optimized for the best-performing combination.
- Budget Optimization: Budgets were strategically allocated across campaigns based on performance to ensure consistent lead generation.
Project gallery
Results
Over the campaign period, we successfully reached over 45,000 people and generated 92 Facebook leads. Here’s how the campaigns performed:
- High Impact and ROAS: One of the leads generated through the campaign resulted in a closed deal that brought the client $70,000 in equity on a home. This delivered an incredible 13.15x return on ad spend (ROAS).
- Efficient Cost Per Lead: By refining our targeting and optimizing ad performance, we achieved a competitive cost per lead, with one campaign delivering leads at nearly half the cost of others.
- Audience Saturation Insights: Campaigns with higher frequency (3.5+ views per person) produced more leads, while lower-frequency campaigns highlighted the need for deeper audience engagement.
Outcome
The campaign exceeded the client’s expectations, not only by delivering consistent, qualified leads in a competitive real estate market but also by generating a tangible $70,000 return on one of the leads. The data-driven approach and exceptional ROAS reinforced the client’s confidence in scaling their marketing efforts further. Our strategies ensured sustained success, valuable insights, and continuous improvement for future campaigns.
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