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Pitt & Gruv
Social Media & Content Production.
Project Details
About the project
Meet Jess and Nathan, a husband and wife duo of dentists from Brandon, Manitoba, who have created Pitt and Grûv - a line of professional scrubs that combine fashion, function, and quality. With over 20 years of combined experience, they're passionate about creating a product that enhances the lives of healthcare professionals.
New Brand Launch
- Challenge: Successfully launch the brand and attract healthcare professionals across Canada.
- Objective: Establish Pitt and Grûv as a leader in the professional wear industry, build brand awareness through social media campaigns, and drive traffic to their website.
Content Creation
- Challenge: Create engaging content that showcases their products in a professional and visually appealing way.
- Objective: Produce high-quality photos and videos that highlight the features of their scrubs and the benefits they offer to healthcare professionals.
Engaging Users Online
- Challenge: Engage with the target audience online and build a loyal community of healthcare professionals.
- Objective: Create a dialogue with followers, respond to comments and messages promptly, and provide valuable content that educates and entertains the audience. Build brand loyalty through authentic engagement and social media campaigns that encourage user-generated content and participation.
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Project execution
Maintaining a consistent brand voice and branding across social media platforms can lead to several positive brand results, such as increased brand awareness, credibility, and loyalty. the launch of Pitt & Gruv was a major success getting 60+ orders on the day of their launch.
To build excitement and anticipation for their brand launch, we developed a fun content strategy that connected with dental schools and other healthcare professionals via Instagram. We created engaging posts that showed their products in action, with models showcasing stylish and comfortable scrubs in various settings.
Pitt and Grûv also invested in a branded photoshoot to produce high-quality images that would be used across their website and social media channels. The photoshoot showcased their scrubs in a professional and visually appealing way, highlighting the unique features of their products and the benefits they offer to healthcare professionals. By creating a consistent and cohesive brand image, Pitt and Grûv was able to establish a strong brand identity and build trust with their target audience.
Project gallery
Engaging with the right audience is essential to building trust, credibility, and brand loyalty. Here are a few ways we engaged with their target audience:
- Follow profiles who follow other accounts in the golf niche such as dentist schools.
- Respond to Comments: Respond to comments on social media posts in a timely and professional manner.
- Encourage User-Generated Content: Encourage your audience to create and share user-generated content.
- Run Contests and Giveaways: Run contests and giveaways to encourage your audience to engage with your brand. This can help to increase brand awareness and lead to increased engagement.
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Want to know more?
Get in touch
Let’s connect! Schedule a Complimentary 15 minute discovery chat with a light strategy session.
