Racka Roofing
Over 3.17 million total views with a reaction content strategy
Project Details
About the project
Racka Roofing is a residential and commercial roofing company based in Manitoba, known for skilled craftsmanship, transparent service, and a down-to-earth, honest approach to every build.
They came to MAD Social to grow their digital presence, not just to “show up,” but to stand out in a competitive local market.
Project execution
📈 The Strategic Shift
We launched with a wide content mix:
🎥 Short-form how-tos
🎓 Roofing red flag explainers
😄 Humour from the crew
🚁 Drone-led craftsmanship shots
But then we found the winner:
REACTION-LED CONTENT.
Quick takes. Bold commentary. Confident industry POVs.
We spotted the spike, studied the trend, and doubled down.
🧠 The New Approach
✅ Built a reaction-led series that delivered hot takes with humour
✅ Kept it authentic, filmed on the job with real crews
✅ Paired speed with consistency — daily cadence, scroll-stopping hooks
✅ Prioritized relatability over polish to drive trust at scale
Business owners that want to grow and get leads 👉
Let’s connect! Schedule a Complimentary 45 minute discovery chat with a light strategy session.
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