Ry's and Shine Cleaning
Rys and Shine Cleaning Co. is a local cleaning service provider focused on delivering high-quality cleaning solutions for both residential and commercial clients. Since its inception, the company has aimed to provide exc
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Project Details
About the project
Ry’s and Shine Cleaning Co. is a local cleaning service provider offering high-quality residential and commercial cleaning services.
They had strong service quality, happy customers, and positive word-of-mouth, but they needed a more consistent way to bring in new leads and grow their client base.
“I went from 50 clients to over 200 clients in just 3 months. I came to Adam with a lead problem and he turned it into a hiring problem with so many new clients coming in.”
"Truly the best ad agency in Winnipeg.Women-owned and backed by a team so diverse in specialties, they can truly do it all."
Project execution
Goal
Grow a consistent client base through a predictable Meta Ads lead generation system.
Challenges
Ry’s and Shine had great customer feedback, but lead flow was inconsistent.
Growth relied heavily on referrals and word-of-mouth.
They needed a system that could create steady local demand, bring in qualified cleaning leads, and support long-term growth.
Approach
We launched a structured Meta Ads strategy built around a high-converting local offer.
The campaign started in March with a 30% introductory discount to create urgency, validate demand, and generate new inquiries quickly.
Once the offer proved strong, we transitioned it to 20% to improve lead intent while still keeping volume consistent.
Over 10 months, the campaign focused on localized targeting, creative rotation, offer testing, geographic precision, and ongoing performance optimization.
ASMR-style cleaning videos and service-driven visuals helped maintain engagement and reduce ad fatigue.
When off-radius leads started coming in, the campaign was reset with tighter geographic targeting to protect lead quality and keep the budget focused on the right service areas.
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