Ry's and Shine Cleaning

Phase 1: Initial Launch – March 2025

Campaign Overview:
In March, Rys and Shine Cleaning Co. launched a 30% discount promotion to attract new customers and re-engage existing clients. This initiative was designed to create urgency, drive leads, and capitalize on local demand for cleaning services.

Key Achievements:

• Positive Local Response: The promotion was met with an overwhelmingly positive response from the local community, indicating strong demand for the company’s services.
• Strong Lead Generation: The discount offer led to a steady influx of new leads, demonstrating the effectiveness of the promotion in attracting attention and converting interest into potential customers.
• Increased Engagement: The initial success of the campaign helped to establish a solid foundation for future promotions and customer engagement.

Phase 2: Campaign Optimization – June 2025

Campaign Adjustments:
By June, the campaign underwent strategic optimizations to address rising costs per lead and to sustain the momentum built in March. The focus was on maintaining lead generation efficiency and minimizing cost fluctuations.

Performance Overview (June):

• Impressions: 100,255
• Clicks: 1,693
• Cost-Per-Click: $0.97
• Click-Through-Rate: 1.69%
• Hook Rate: 8.12%
• Conversions: 110
• Cost-Per-Conversion: $14.86

Key Achievements:

• Cost Efficiency Stabilized: The campaign successfully mitigated the upward trend in cost per lead observed in May, achieving more cost-effective results in June.
• Consistent Lead Flow: Lead generation remained steady, with a consistent number of new leads acquired at a similar cost to the previous month. This stability reflected the effectiveness of recent optimizations.
• High Engagement Metrics: The campaign continued to engage the audience effectively, with a strong click-through rate of 1.69% and a hook rate of 8.12%, which exceeded expectations.