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Ry's and Shine Cleaning
Rys and Shine Cleaning Co. is a local cleaning service provider focused on delivering high-quality cleaning solutions for both residential and commercial clients. Since its inception, the company has aimed to provide exc
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Project Details
About the project
Client Overview:
Rys and Shine Cleaning Co. is a local cleaning service provider focused on delivering high-quality cleaning solutions for both residential and commercial clients. Since its inception, the company has aimed to provide exceptional services while building a strong local presence.
Objective:
The goal of the campaign was to increase local engagement and drive lead generation for Rys and Shine Cleaning Co. through a 30% discount promotion. The aim was to boost brand awareness, attract new leads, and convert those leads into long-term customers.
Project execution
Phase 1: Initial Launch – March 2025
Campaign Overview:
In March, Rys and Shine Cleaning Co. launched a 30% discount promotion to attract new customers and re-engage previous clients. The goal was to create urgency, spark interest, and convert local demand for reliable cleaning services into qualified leads.
Key Achievements:
Strong Community Interest: The offer landed well with the local audience, showing clear demand for the company’s services.
High Lead Activity: The discount drove a healthy wave of new inquiries, confirming that the promotion captured attention and translated interest into real leads.
Momentum for Future Campaigns: The success of the launch created a solid foundation to build on in the following months.
Phase 2: Campaign Optimization – June 2025
Campaign Adjustments:
By June, the campaign was strategically adjusted to maintain lead efficiency and manage rising CPL. The focus shifted to refining delivery, improving cost stability, and keeping the momentum from March consistent.
Performance Overview (June):
- Impressions: 74,953
- Clicks: 1,551
- Cost-Per-Click: $1.07
- Click-Through-Rate: 2.07%
- Conversions: 107
- Cost-Per-Conversion: $15.51
Key Achievements:
Stabilized Lead Costs: The adjustments helped maintain CPL at a healthy level, preventing the upward trend seen earlier in the year.
Steady Lead Volume: Lead flow remained strong and consistent, indicating that the optimizations kept the audience engaged and interested.
Improved Engagement: The campaign continued to connect with the local market, reflected in a solid CTR of 2.07% and dependable conversion performance.
Business owners that want to grow and get leads 👉
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