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Sandra Hodzic Business Consulting Anniversary Video
MAD Social Agency produced a cinematic, emotional long-form video telling Sandra Hodzic-Falk’s story through the voices of her peers — showcasing her global impact, advocacy, and leadership with powerful imagery and inte
Project Details
About the project
The Vision
Sandra Hodzic-Falk is a powerhouse in public service, business innovation, and community advocacy.
Her journey — from humble beginnings to standing among world leaders — needed a visual story that was both intimate and monumental.
The goal was to create a long-form video that captured Sandra’s climb, her global influence, her work with First Nations communities, and her undeniable impact — while positioning her as a leader whose story is still unfolding.
Project execution
The Approach
Tone:
Inspirational, grounded, and forward-looking.
A cinematic feel, with real-world energy.
Audience:
Community leaders, industry partners, government officials, and future collaborators.
Interview and Storytelling Style:
Rather than Sandra narrating her own story, trusted voices — peers, collaborators, community champions — carried the narrative.
- Candid interviews filmed in 4K, unrehearsed and organic
- Layered in b-roll of Sandra in iconic Winnipeg locations like the Exchange District and Manitoba Legislature
- Personal archival photos and footage with key figures like the Prime Minister
B-Roll Strategy:
Captured vibrant, authentic moments:
- Sandra working, volunteering, and connecting
- Urban and community landscapes tied to her work
- Portraits showing both her strength and relatability
Project gallery
The Story Arc
- The Climb:
Introduce Sandra’s relentless drive with a bold opening and soaring visuals. - Becoming Sandra:
Highlight her roots, values, and journey through others’ eyes. - Breaking Through:
Showcase her influence in social innovation, customer experience, and public sector reform. - The Bigger Picture:
Shine a light on her work in consultation, reconciliation, and advocacy for First Nations communities. - No Stopping Now:
End on a high note — full of momentum, hope, and the clear signal that Sandra’s story is still being written.
Why This Video Stands Out
- Third-party storytelling (others telling her story = maximum credibility)
- Cinematic, emotional journey from start to finish
- Powerful mix of archival content and new, dynamic footage
- Optimized for social and web in 16x9 and resized formats
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