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The Friesen Group
We revolutionized the Friesen Group's social media presence by focusing on what makes them truly unique: their family-oriented approach to real estate.
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Project Details
About the project
The Friesen Group is a family-owned real estate team known for their deep roots in the community and a personal approach to helping clients find their perfect home. With a rich story and a commitment to personal service, they needed their social media presence to reflect these values and stand out in the competitive real estate market.
Project execution
In a sector crowded with transactional content and standard property listings, the Friesen Group sought to differentiate themselves by highlighting their family-oriented approach and community involvement. The challenge was to convey their unique story and values in a way that was engaging, authentic, and memorable.
Project gallery
MAD Social Agency took the helm of the Friesen Group’s social media strategy, focusing on Instagram and Facebook, platforms where visual storytelling thrives. We decided to go beyond traditional real estate posts, choosing instead to create fun, engaging videos and stories that showcased not just the properties, but the people behind the Friesen name. Our content strategy included:
- Fun Videos: Short, engaging clips that highlight the Friesen team in action, offering glimpses into their day-to-day work and the joy they find in helping clients. These videos were designed to be shareable and relatable, increasing engagement and reach.
- Storytelling Posts: We crafted posts that tell the story of the Friesen family, their journey in the real estate industry, and how their personal values reflect in their business. Each post was aimed at building a narrative that resonates with their audience, fostering a deeper connection with potential clients.
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