Vince Gaetano - Mortgage Broker

Social Media Management with Vince Gaetano - engaging audiences with more than just mortgages.

Project Details

Project Date

May 2022

Services

Social Media Management

CLient

Vince Gaetano

Link

Project Link

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About the project

MAD Social Agency manages the social media presence of Vince Gaetano, a prominent mortgage broker. Our strategy involves running his Instagram and TikTok pages, where we focus on creating and sharing engaging content that goes beyond the typical mortgage talk. Vince hosts weekly live videos discussing a range of topics from financial tips and literacy to current events, the Canadian housing crisis, and political commentary.

Project execution

Our approach includes:

Content Curation: Extracting compelling talking clips from Vince's weekly live videos, focusing on controversial and engaging topics.
Creative Editing: Editing these clips in dynamic and engaging ways to capture the audience's attention on Instagram and TikTok.
Broadening the Conversation: Steering away from standard mortgage discussions to cover broader financial and societal topics, making the content more relatable and engaging for a wider audience.

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Project gallery

In our collaboration with Vince Gaetano, MAD Social Agency has taken a unique approach to social media management in the financial sector.

Engaging Content Strategy: Our content strategy revolves around making financial discussions more accessible and engaging. By focusing on a variety of topics, we've helped Vince connect with his audience on a deeper level, beyond the confines of mortgage brokerage.
Innovative Use of Live Videos: We leverage Vince's weekly live videos as a goldmine for content, extracting key moments that are likely to resonate with and captivate the audience.
Editing for Impact: Our editing style is tailored to create short, impactful clips that are perfect for the fast-paced nature of platforms like Instagram and TikTok, ensuring that each post grabs attention and sparks conversation.
Expanding Audience Reach: By diversifying the range of topics discussed, we've helped Vince reach a broader audience, positioning him as not just a mortgage expert but also a thought leader in financial literacy and current affairs.

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