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Wine Sense
Wine Sense strengthened its digital presence through educational, story-driven video content that made wine approachable, engaging, and distinctly local.
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Project Details
About the project
Wine Sense is a Canadian retailer specializing in custom winemaking, offering high-quality wines crafted in-store or at home. With locations across Manitoba, Wine Sense provides customers the chance to create, bottle, and enjoy their own wine, combining the artistry of winemaking with an approachable, community-driven experience.
The brand’s mission is simple: make great wine accessible and enjoyable for everyone — from casual wine lovers to seasoned enthusiasts.
Project execution
Approach:
- Produced a series of short-form educational videos covering topics like wine flavour, glassware differences, and the truth about aged wine.
- Focused on approachable storytelling — conversational explanations filmed in-store to make wine education fun and easy to digest.
- Used bright, recognizable brand visuals and consistent colour blocking to strengthen visual identity across the feed.
- Integrated staff personalities to build familiarity and trust with the audience.
Outcomes:
- Significant growth in engagement and video views driven by the educational content series.
- Strengthened brand recognition and credibility as a knowledgeable yet approachable local wine expert.
- Created a consistent brand aesthetic that elevated Wine Sense’s digital presence across all platforms.
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