Wine Sense
Black Friday sales DOUBLED compared to the previous year from social media
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Project Details
About the project
Wine Sense is a proudly Canadian custom winemaking retailer with multiple locations across Manitoba. Their in-store experience blends the craft of wine with community connection, giving customers the chance to bottle, personalize, and enjoy wines that truly feel like their own.
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Project execution
To position Wine Sense as the destination for approachable wine education and drive real sales, we launched a short-form video strategy focused on:
📚 Educational Reels
Topics like “Premium vs. Value Wine,” “Wine Glass Shapes Explained,” and “Why Older Wine Isn’t Always Better” were turned into fun, digestible videos.
🏪 In-Store Storytelling
Filmed on-location with real staff, we showcased the experience behind the counter — not just the products.
🌈 Consistent Visual Identity
Every video featured Wine Sense’s recognizable purple tones and bold, clean visuals — making their grid instantly stand out.
🎥 Human-Led Content
We let staff lead the storytelling. Their humour, clarity, and real talk helped build familiarity and trust.
Business owners that want to grow and get leads 👉
Let’s connect! Schedule a Complimentary 45 minute discovery chat with a light strategy session.
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