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Wine Sense
Wine Sense strengthened its digital presence through educational, story-driven video content that made wine approachable, engaging, and distinctly local.
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Project Details
About the project
Wine Sense is a Canadian retailer specializing in custom winemaking, offering high-quality wines crafted in-store. With locations across Manitoba, Wine Sense provides customers the chance to create, bottle, and enjoy their own wine, combining the artistry of winemaking with an approachable, community-driven experience.
Project execution
Approach:
- Produced a series of short-form educational videos covering topics like wine flavour, glassware differences, and the truth about aged wine.
- Focused on approachable storytelling — conversational explanations filmed in-store to make wine education fun and easy to digest.
- Used bright, recognizable brand visuals and consistent colour blocking to strengthen visual identity across the feed.
- Integrated staff personalities to build familiarity and trust with the audience.
Outcomes:
- Significant growth in engagement and video views driven by the educational content series.
- Strengthened brand recognition and credibility as a knowledgeable yet approachable local wine expert.
- Created a consistent brand aesthetic that elevated Wine Sense’s digital presence across all platforms.
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