Chase Lay MD

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We designed and published high-quality posts that reflected the sophistication of Dr. Lay’s practice.

Chase Lay MD

Project Details

Project Date
Jul 2024
 - 
Services
Social Media Management
CLient
Chase Lay MD

About the Client

Dr. Chase Lay, MD, is a leading expert in facial plastic surgery and Asian eyelid surgery, based in San Jose, California. Renowned for his precision and artistic approach, Dr. Lay offers a wide range of surgical and non-surgical procedures designed to enhance his patients' natural beauty while maintaining harmony and balance.


MAD Social Agency worked with Dr. Chase Lay to revamp his social media presence through strategic social media management (SMM). Our objective was to showcase his expertise, promote his monthly specials, and engage a broader audience while maintaining the professionalism and high standards of his brand.

Client Results

  • Increased social media engagement by 50% within three months.
  • Boosted website traffic and appointment bookings through targeted ad campaigns.
  • Elevated brand perception as a high-end spa, attracting a loyal customer base.
  • Produced standout content that set new standards for quality in the industry.
  • Chase Lay MD
    Chase Lay MD

    Project Execution

    We designed and published high-quality posts that reflected the sophistication of Dr. Lay’s practice. This included:

    • Educational content about his surgical techniques and non-invasive procedures.
    • Before-and-after imagery (with patient consent) to highlight the transformative results of his work.
    • Monthly specials and promotions presented in an appealing, professional manner.
  • Social Media Strategy:
    Implemented a cohesive posting schedule tailored to attract prospective patients while engaging the existing audience. Content themes included client testimonials, FAQs, and insights into his signature treatments like Asian eyelid surgery and HydraFacial.
  • Community Engagement:
    Built an active online community by responding to inquiries, engaging with followers, and nurturing relationships with potential clients.
  • Analytics and Optimization:
    Consistently monitored performance metrics to refine content and strategies, ensuring maximum visibility and engagement.
  • Want to Grow?
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    Let’s connect!  Schedule a Complimentary 45 minute discovery chat with a light strategy session.

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