The ad budget in the months May and June was used for securing vendors, and it allowed to generate resulting in a 21x ROAS.
Shomigo Markets, a vibrant local market in Toronto, sought to attract vendors to sell a variety of items at their market. With a goal of securing 210 vendors in May and June, they partnered with MAD to implement a targeted ad campaign. Here’s how MAD helped Shomigo Markets achieve their vendor acquisition goals efficiently and effectively. You can learn more about Shomigo Markets on their website.
The primary objective for this campaign was to find 210 vendors to participate in the market before reaching the deadline they had set out. The focus was on securing vendors efficiently and ensuring they met the market’s standards for quality and variety.
MAD developed and executed a comprehensive ad strategy leveraging the power of social media, specifically focusing on video ads across Meta and Instagram. The use of location targeting and lookalike audiences allowed MAD to fill the market with their target vendors.
Initially the campaign used Facebook’s built-in lead forms. 25% of the budget was also allocated toward testing towards fresh creatives ensuring continuous interest.
Vendor Acquisition
Successfully secured all 210 vendors.
Web Traffic Impact
The ads contributed to at least 34% of Shomigo Markets’ entire web traffic since the beginning of the campaign
Cost Efficiency
The ad budget in the months May and June was used for securing vendors, and it allowed to generate resulting in a 21x ROAS.
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